Zeus Beard is a men’s grooming brand specializing in beard care. I designed and maintained a consistent brand identity that encompassed an outdoor lifestyle and surf culture, while highlighting the benefits of products.

To cultivate an engaged community, I spearheaded a brand ambassador program that provided a platform for men to share their grooming routines as well as open up about their health experiences. This initiative fostered meaningful conversation and support among customers.

Additionally, I took charge of creating and managing content across social channels and ecommerce websites, including graphic design, blogs, videos, lookbooks, and product photos. This aimed to enhance brand awareness and engagement.