FootFitter
A shoe and foot care brand that offers premium products and tools crafted with European quality in mind. Crafted packaging, created illustrations, and executed graphic design.
For this ecommerce business, it was crucial to highlight product features and provide clear instructions on proper usage. My focus was to showcase functional and reliable products that effectively addressed the discomfort experienced by customers. Showcased products that demonstrated high quality and durability from a trustworthy brand.
I also played a vital role in the brand’s development of its sub-brands, X Sneaker Care and Heel Lovers.
Ensured consistent design and branding for labels, product boxes, and photos across all product lines.
Wrote concept, created shot list and script, and oversaw video shoots.
Illustrated products, created informative guides and inserts to to be included with the product packaging.
A sub brand of FootFitter, created to provide natural shoe cleaners and tools that are safe for skin and sneakers. I was into the thick of it when X was launched! I shaped its brand identity and crafted its vibrant personality.
X Sneaker Care
A sub brand of FootFitter, created to provide high heel enthusiasts quality products to care for their favorite pair. I played a pivotal role in launching the brand where I established visual identity by designing the logo and packaging, and selecting the color palette and fonts. Additionally, I contributed to researching competitors to aid in the development of the brand’s personality.
Heel Lovers
